Hamburglar Robbing Netflix Market Share
McDonalds, yes the fast food joint, has begun testing a DVD rental service. Reports are a bit hazy, but according to an article at cnn.com, the service will be available in 10 markets by the end of the year. The grand guiding light behind the concept, apparently, is McDonalds customers on road trips will rent DVDs at a cost of 1$/day, watch them in their DVD-equipped automobiles, and return them at the next Micky D’s pit stop. More updates as this one develops. Full, if non-specific, article can be viewed here.