McDVD Update
An article at ChicagoBusiness.com reports on the McDonalds DVD experiment. According to the article, the service is being initiated in 185 McDonalds locations in Minnesota and 172 in Wyoming. Contrary to my initial impression, the service seems to be catering toward regular folks grabbing a bite to eat and planning their evening’s cinematic festivities. The service is kiosk-based, each kiosk containing the top 40 or 50 DVDs, updated weekly with new releases. The service costs $1/day/DVD, and there is no late fee or return date. If you rent the DVD for 25 strait days, you’ve already shelled out $25, so Mayor McCheese says you can just keep it.