Blockbuster Plays Up Video Games in Bid for Market Share
In order to combat Netflix and On Demand from Comcast, they initiated the no-late fees program, and now their playing up their video game library, something Netflix doesn’t have, in order to gain a competitive edge.
The program is called Game Rush, and you can find the details in this Video Business Online article.
“I think what we said is we wouldn’t be investing any further capital on Game Rush in 2005, but we would be making sure we had the right consumer offering to hit the market running in 2006,” Shepherd said. “In 2006, we’ll start spending capital again.”
In business, you’re either growing, or you’re dying. There ain’t no third direction. And Blockbuster is dying. Granted, they’re still huge, but they’re dying.