Netflix to Sell Ad Space
You all know those bright red Netflix envelopes, proof that a mailer can be top tier ad space. Well, Netflix has announced that it will be sharing that ad space, or, more specifically, selling it.
Article by VideoBusiness.com
JULY 11 | Netflix will give “relevant” advertisers access to its 3 million customers through increased advertising opportunities on its DVD mailers, Web site and through direct e-mails to subscribers, the company said Monday.
Netflix named Peggy Fry VP advertising sales to head up the new initiative. Fry, who held positions with America Online and film production company Smashing Entertainment, will be based in the company’s Beverly Hills, Calif., office.
“Netflix’s large and growing subscriber base offers a strong advertising platform, particularly for entertainment and other consumer-oriented marketers,” Fry said. “We’ll work with advertisers to deliver messages that are both relevant and interesting and add value to the Netflix customer experience.”
Chief financial officer Barry McCarthy said during a company conference call in May that Netflix was considering selling advertising space on its site and mailers as a way to generate additional income.