Akimbo expands offerings to include MLB, more
Well, it’s been a while since I fired up the old Media Box, and I think we’re well past due for another exciting episode of This Week in DVR. So let’s dust off this sucker and see what we’ve got, shall we?
Beep boo boo bee beep boo beep boo, Beep boo boo bee beep boo beep boo. Beep. Boop. Boop.
Baseball on demand!
Remember our old friends Akimbo? A while ago when they started up, they had one major problem, a lack of any interesting content. Networks were hedgy about supplying digital access to their materials and few major production companies were dealing with the little VOD box that could. Well, things are starting to change for Akimbo now that they are landing more and more content deals. The latest? Yup, Major League Baseball. You won’t be able to catch the Sox game on Akimbo any time you like (although you could always TiVo it…) but you will gain access to some interesting stuff, namely about 15 minutes of highlights of each of yesterday’s games, full broadcasts of historically important MLB games, player profiles and biographies, MLB histories and some other good stuff.
Previously this content was only available online via the MLB’s website to subscribing members.
Now, this may not be a killer ap, but for a service whose best sports offering was previously Chinese cricket matches… it’s a big step in the right direction.
So now that Akimbo is getting some interesting material on their box, what’s next? Maybe getting a few more people to subscribe. What began as a niche service, catering to the folks out there that wanted Chinese cricket, is fast becoming a major VOD player. I still don’t think I would become an Akimbo subscriber, but I kind of like the quirky service, and if things keep going the way they do, their special brand of video on demand will keep looking better and better.
More on the Akimbo/MLB deal here.