Let’s count the sweat beads on Blockbuster’s forehead: 1…2…3…4…
What would it take to get you to pick Blockbuster Online over Netflix? How about two months free rental, 5 free DVDs to keep, and an mp3 player?
Ah, I see you’re interested. Well, one lucky winner will get just that. They key word here is “one.” Also the promotion is only in the UK where Blockbuster thinks they still have a chance to topple competitor Netflix. Chances of this working? Remote.