Warner Bros. allegiance swaying to BluRay

Variety just keeps the hits coming today! Big news in the format wars, reported by Variety via Cinematical:

After pledging allegiance to Toshiba’s HD DVD format, Warner Brothers has decided to back Sony’s Blu-Ray as well. The people who gossip about this sort of thing are predicting that if Sony releases a kickass version of Blu-Ray around the time it unveils the Playstation 3, then Warners and other studios will likely abandon Toshiba altogether.

So more studios are going over to the Blu side while Wintel goes over to HD-DVD. Consumer electronics vs. home computing? Entertainment vs. information? Good guys vs. bad guys? Call it what you will, it’s still rock and roll to me.

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