Free movie offer through TiVo box
TiVo is offering a free download-and-watch movie via its set top box. The movie, Red Trousers, is a documentary about a Hong Kong hero and Hollywood stunt man. Looks pretty bad ass.
Hackingnetflix.com suggests that this is the early manifestations of the TiVo/Netflix VOD deal, but I suspect it’s just TiVo trying to gain a competitive edge of its on volition. The same technology could be used for a Netflix/TiVo joint effort, but the same could be said for the TiVo/Yahoo partnership. In order to position itself as the leader, TiVo must offer exclusive content to its customers, and this is what it is doing.