NBC offers movie downloads through Peer Impact filesharing service
NBC Universal, the people that brought us the Walker Texas Ranger Lever, are now offering movie downloads over the p2p network Peer Impact.
For those of you who don’t know what Peer Impact is all about, here’s the skinny:
You download the software and use it to connect to peers. You are free to download whatever material you want from them at 99 cents a song, or whatever for other media. The files are all guaranteed by Peer Impact to be pristine, legal, and spyware free. Then, others are free to download from you. The nice thing is, whenever somebody downloads from you, money is credited to your account which you can use to buy other files. It works out nice that way.
So NBC is putting content on the network, not only full length movies from Universal Pictures, but also NBC content. Specials will be available for download, but no prime time content yet. The movies will be available 30-45 days after their DVD release (around when they go On Demand/PPV).
McGuire added that Universal’s move to distribute online made strategic sense. “Everyone’s getting into the distribution race,” he said, adding: “pretty soon, if you’re not distributing over every medium, there’s something wrong.”