Netflix to test out lower prices
From Hackingnetflix:
Video Business is reporting that Netflix is testing lower subscription prices. “[CFO Barry] McCarthy said that Netflix had no plans to raise its subscription fees if Blockbuster raises its fees.” Blockbuster is rumored to be exploring raising subscription pricing, and it would seem that Netflix is looking to start another price war.
One alert reader has already seen new Netflix pricing:
1 DVD at a Time - Unlimited - $7.99
2 DVDs at a Time - Unlimited - $12.99
3 DVDs at a Time - Unlimited - $15.99
Perhaps more evidence of Netflix going for the kill i.e. Blockbuster’s throat? Just a reminder of what they’ve said in the recent past about the issue “additional [Blockbuster] store closures would further increase Netflix growth for many years ahead.”
Also, if anybody knows how to actually get those prices, let me know. So far I can only find the standard prices listed in advertisements/the Netflix site. Possible the pricing test is only in selected markets or only be invitation? Comment below (who am I kidding?).