Warner Bros. woes: Adapting for the future
Monday, November 7th, 2005Huge article in the NY Times today about Warner Bros. and Hollywood in general, although it’s hard to pinpoint exactly what this four-page monstrosity was about. It’s cleverly mis-named “Can Hollywood Evade the Death Eaters?” of course alluding to the wildly popular Harry Potter movies. I think Potter was mentioned once in the article.
Anyway, I tried to break down some of the key moments of the article into something that’s somewhat cohesive, and ended up with this:
Here is a statistic from Time Warner’s Web site that shows the force of Warner Brothers in the home video market: for six of the last eight years, the studio has been No. 1 in DVD and VHS sales and rentals, with a market share of 19.7 percent in 2004.
That is why Hollywood was stunned when Warner Brothers ousted the president of its home video unit two weeks ago and folded it into a newly reconfigured digital distribution division along with online operations, wireless and video games, and emerging technology. For many analysts, it signaled a radical shift - that in an increasingly digital world, DVD’s would no longer be the dominant way the studio distributed content.
Ok. The next important quote has to do with the Video iPod. Disney is letting consumers buy episodes of TV shows for $1.99 and view them on iTunes or iPod, in case you didn’t know.
But Warner, unlike Disney, is still skeptical about offering its movies and television shows for the video iPod or other portable devices. One concern is that the content will be easier to copy and share, compounding the problems the studio is already experiencing with piracy.
“I don’t know if we are ready to do that,” Mr. Meyer said. “I want to see how the Disney experiment works, how it affects the television affiliates and video retailers. A lot of people are affected by it. We want to be responsive, but everything has the overlay that we don’t want to put anything out that has a negative effect on how we manage our digital rights.”
You see where I’m going with this? I think that’s more like what they were trying to say with all of that. But feel free to read the entire article if you want to learn about how George Clooney is taking smaller advances, Warner Brothers is cutting costs wherever possible, and of course, that age old rhetorical question: what’s behind the changing movie-viewing habits in America?