Next logical step in McDVDs: Drive-Thru
McDonalds is testing a new drive-thru DVD kiosk, a spin off of their original red box.
The drive-through DVD rental machines work the same as the in-store kiosks which McDonald’s debuted in 2004. A customer pulls up, chooses from that week’s top 30 rental movies, and swipes his or her credit card or inputs a coupon code. Out comes the movie, for $1 a day plus tax, and it can be returned to any Redbox anywhere.
To read more about the McDVD revolution, check out what I’ve said here.