Broadcast TV in Trouble
According to a report from Did-It, spending on primetime broadcast TV has gone up by 40% in the last decade, while audience size has dropped by 50%. The result is an increase in spending-per-consumer that is likely to scare off many advertisers. The study cited by the post also predicts a one-third drop off in the effectiveness of TV as an advertising medium by 2010, as compared with 1990.
Looks as if the onslaught of quality cable programming, as well as the widespread adoption of cable and satellite TV, has finally taken its toll on the networks. Taking myself as a tiny sample, I can’t say that this surprises me. I don’t remember the last time I watched a non-sports network show on a regular basis.