Comments on: Business Insider Agrees with Kiosk.net’s Megamark on “Rolling Roadshow” http://kiosk.net/2006/09/business-insider-agrees-with-megamark-on-rolling-roadshow/ Online movie rentals, rent movies online, watch movies online, online movie subscription Thu, 09 Sep 2010 02:31:09 +0000 http://wordpress.org/?v=2.7 hourly 1 By: megamark http://kiosk.net/2006/09/business-insider-agrees-with-megamark-on-rolling-roadshow/comment-page-1/#comment-4995 megamark Fri, 01 Sep 2006 20:58:09 +0000 http://kiosk.net/2006/09/business-insider-agrees-with-megamark-on-rolling-roadshow/#comment-4995 Yes, thanks for your comment. I guess my concern is that it's (somewhat) easy to entertain people free-of-charge, but quite difficult to get them to understand your brand. Even if Netflix has good success with signing up customers at the events, which would be a nice direct-sales add-on to the marketing effort, I'd speculate that those sign-ups are people who care more for the theater-like or communal experience that the promo offers than actullay getting and paying for DVD movie rentals on a regular basis. If Netflix repeats this promotion next year, then I might be willing to concede that you are right. Maybe. ;-) Yes, thanks for your comment.

I guess my concern is that it’s (somewhat) easy to entertain people free-of-charge, but quite difficult to get them to understand your brand.

Even if Netflix has good success with signing up customers at the events, which would be a nice direct-sales add-on to the marketing effort, I’d speculate that those sign-ups are people who care more for the theater-like or communal experience that the promo offers than actullay getting and paying for DVD movie rentals on a regular basis.

If Netflix repeats this promotion next year, then I might be willing to concede that you are right. Maybe. ;-)

]]> By: whiskers http://kiosk.net/2006/09/business-insider-agrees-with-megamark-on-rolling-roadshow/comment-page-1/#comment-4986 whiskers Fri, 01 Sep 2006 19:03:05 +0000 http://kiosk.net/2006/09/business-insider-agrees-with-megamark-on-rolling-roadshow/#comment-4986 Thanks for your post. Well, the 'stunt' in this case just ended and I'm not sure how many people outside the Netflix world (i.e. non-subscribers) have ever talked about, nor how long those that have will continue to do so. And from what I've seen, the Field of Dreams screening looked as if it would be the marquee event of the tour, in which case 5,000 people (more than half of which are assuredly already subscribers) is pretty weak. Don't get me wrong---the idea is a good one (I would have went to any of these screenings if I could have) entertainment wise. I'm just not sure how much money it will generate. But maybe it will boosten the customer-friendly image that Netflix values so much and, even by word of mouth, ultimately be a money-maker in unforeseen or unmeasureable ways. Thanks for your post.

Well, the ’stunt’ in this case just ended and I’m not sure how many people outside the Netflix world (i.e. non-subscribers) have ever talked about, nor how long those that have will continue to do so. And from what I’ve seen, the Field of Dreams screening looked as if it would be the marquee event of the tour, in which case 5,000 people (more than half of which are assuredly already subscribers) is pretty weak.

Don’t get me wrong—the idea is a good one (I would have went to any of these screenings if I could have) entertainment wise. I’m just not sure how much money it will generate. But maybe it will boosten the customer-friendly image that Netflix values so much and, even by word of mouth, ultimately be a money-maker in unforeseen or unmeasureable ways.

]]> By: Davis Freeberg http://kiosk.net/2006/09/business-insider-agrees-with-megamark-on-rolling-roadshow/comment-page-1/#comment-4983 Davis Freeberg Fri, 01 Sep 2006 18:14:46 +0000 http://kiosk.net/2006/09/business-insider-agrees-with-megamark-on-rolling-roadshow/#comment-4983 I think that the roadshow was a streak of genius. Every stop along the way brought Netflix a glowing review in the local papers and for the last 4 months, they've gotten nothing but free press from the event. Assuming that the whole thing even cost $1,000,000 (which I doubt, but who knows), if these local papers and non-stop buzz even add 5,000 new customers it's worth a million per year in extra revenue. Considering that they got 5,000 people alone to show up for the Field of Dreams showing, I suspect that they will end up more then making their money back on the free publicity. I've seen other companies resort to different publicity stunts, but how many of them still have people talking about it 4 months after announcing them? I think that the roadshow was a streak of genius. Every stop along the way brought Netflix a glowing review in the local papers and for the last 4 months, they’ve gotten nothing but free press from the event. Assuming that the whole thing even cost $1,000,000 (which I doubt, but who knows), if these local papers and non-stop buzz even add 5,000 new customers it’s worth a million per year in extra revenue. Considering that they got 5,000 people alone to show up for the Field of Dreams showing, I suspect that they will end up more then making their money back on the free publicity.

I’ve seen other companies resort to different publicity stunts, but how many of them still have people talking about it 4 months after announcing them?

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